Uhlelo lwezikhathi olubi kakhulu: Inkampani yokuphrinta manje ifaka i-DRM ephepheni

Buyekeza ngomhla ka-2/16/22: Lesi sihloko sivele okokuqala sinokuthayipha kanye noyinki wephrinta wohlu olungalungile njengo-$250/oz ozokhiqizwa;inani elifanele ngu-$170/gal.Siyazisola ngaleli phutha futhi sibonga abafundi abanokuqonda abalibonile futhi balikhomba ku-Twitter.Siyabonga ngenkonzo yakho futhi siyakuhalalisela.
Ingabe uhleleke kahle?Ingabe unegalaji eligcwele amabhokisi kadoti abhalwe kahle noma i-pantry egcwele izimbiza ezibhalwe ngobunono?Ingabe uthumela amalebula amaningi futhi uphrinte? uzothanda?
Nokho, uma ungumnikazi walebula ye-Dymo, kunomkhonyovu omusha ongase ukukholise ukuthi ushintshe amabhrendi - uma ungakwethusi ngokuphelele ilebula, kunjalo.
Ohlotsheni oluthile lwesiphathi, ibhizinisi lokuphrinta liwumthombo wesilingo esingapheli.Phela, amaphrinta adlula "okusebenzisekayo" okuningi.Lokhu kusho ukuthi abakhiqizi bephrinta abakwazi kuphela ukukuthengisa amaphrinta, banethuba lokukudayisela inki. kuze kube phakade.
Kodwa empeleni, izinkampani zamaphrinta ziyahaha.Azinelisekile ukuba enye yezinkampani eziningi ezinikeza inki emakethe yokuncintisana. Kunalokho, zifuna ukuba wumhlinzeki wakho we-inki wedwa, futhi omg, omg, zifuna ukukukhokhisa kakhulu. yemali yayo - kufika ku-$12,000 ilitha!
Akekho ofuna ukukhokha u-$12,000/gal ngoyinki obiza cishe u-$170/gal ukuze ukhiqize, ngakho izinkampani zamaphrinta zikhipha izikhwama ezingapheli zemibono ekuphoqa ukuthi uthenge umkhiqizo wazo ongu-$12,000/gal futhi zikwenze uwuthenge unomphela.
Namuhla, amaphrinta anezinto ezimbili ezisebenzisekayo, uyinki nephepha, kodwa yonke imizamo yabakhiqizi igxile kuyinki.Lokho kungenxa yokuthi kunoyinki kumakhathriji, futhi izinkampani zokuphrinta zingangeza ama-chips ashibhile kuma-cartridge azo. lokho kudinga ukhiye obanjwe umenzi kuphela.Abanye abakhiqizi abanabo okhiye, ngakho-ke abakwazi ukwenza amakhatriji iphrinta engakwazi ukuwabona futhi awamukele.
Leli su linenzuzo, kodwa linemikhawulo yalo: ngokushesha nje lapho kuvela inkinga ye-supply chain, okusho ukuthi umenzi wephrinta akasakwazi ukuthola ama-chips, iyawa!
Lolu bhubhane belunzima ezinkampanini eziningi, kodwa kube yisikhathi esiqhakazile embonini yokulethwa kwezidingo kanye nezinkampani ezihlinzeka ngalo. – izinto ezilethwa ngamabhokisi anamalebula ebhakhodi aphrintwe kumaphrinta elebula ledeskithophu .
Amaphrinta elebula angamaphrinta ashisayo, okusho ukuthi awasebenzisi uyinki: esikhundleni salokho, “amakhanda okuphrinta” ahlanganisa izingxenye ze-elekthronikhi ezishisisa iphepha elikhethekile elisebenza ngokushisa elijika libe mnyama uma ishisiwe.
Ngenxa yokushoda kukayinki, imakethe yokuphrinta ilebula iye yavinjwa ama-shenanigan ahlukahlukene akhungethe umhlaba we-inkjet…kuze kube manje.
I-Dymo igama lasekhaya: Yasungulwa ngo-1958 ngamagajethi ayo ayisisekelo agxiviza osonhlamvukazi emigqeni ye-adhesive tape, inkampani manje isiyingxenye ye-Newell Brands, enkulu , inkampani ye-bullish ye-hydra, ezinye izinkampani zayo zihlanganisa i-Rubbermaid, uMnu. Coffee. , Oster, Crock-Pot, Yankee Candle, Coleman, Elmer's, Liquid Paper, Parker, Paper Mate, Sharpie, Waterman, X-Acto, nokunye.
Nakuba i-Dymo iyingxenye yalo mbuso wezinkampani, kuze kube manje ayikwazanga ukungena kumaqhinga okudala u-$12,000/gallon kayinki wephrinta. Lokhu kungenxa yokuthi okuwukuphela kwento esebenzisekayo edingwa ngumnikazi weDymo ilebula, futhi ilebula imisiwe. umkhiqizo okhiqizwa futhi udayiswe abahlinzeki abaningi ukuze usetshenziswe izinhlobo eziningi ezahlukene zabakhiqizi bamalebula.
Abanye abantu bangase bazimisele ukukhokha okuthe xaxa kumalebula e-Dymo siqu, kodwa uma bengakwenzi, ziningi ezinye izinketho: hhayi nje amalebula ashibhile, kodwa amalebula aklanyelwe okunye ukusetshenziswa, okunamathelisa okuhlukile nokuqeda.
Labo bantu bazodumala.Isizukulwane sakamuva samaphrinta welebula yedeskithophu ye-Dymo sisebenzisa ama-chips e-RFID ukuze aqinisekise amalebula amakhasimende e-Dymo awabeka emshinini wokuphrinta.Lokhu kuvumela imikhiqizo ye-Dymo ukuthi ihlukanise phakathi kwelebula esemthethweni ye-Dymo nezinto zenkampani yangaphandle.Ngaleyo ndlela, amaphrinta angakwazi ukuphoqa abanikazi basebenze ngokuzuzisa abanikazi beDymo - ngisho noma kuphambene nabanikazi ngokwabo.
Asikho isizathu (esihle) salokhu.Ezincwadini zabo zokuthengisa, iDymo ibabaza izinzuzo zokuhlakaza amalebula amalebula: ukuzwa okuzenzakalelayo kohlobo lwelebula nokubala okuzenzakalelayo kwamalebula asele - baziqhayisa ngokuthi “[t]iphrinta eshisayo ithatha indawo yokuthengwa uyinki obizayo noma i-toner.”
Kodwa abakusho ukuthi le phrinta ikuphoqa ukuthi uthenge amalebula eDymo, abiza kakhulu kunamalebula amaningi esiqhudelana nawo (amalebula eDymo athengisa cishe ngo-$10 kuya ku-$15 ngomqulu ngamunye; okunye, cishe u-$10 kuya ku-$15 umqulu ngamunye $2 kuya ku-$5) imiqulu).Isizathu sokuthi bangasho lokho sisobala: akekho ofuna lokhu.
Uma abanikazi beDymo befuna ukuthenga amalebula eDymo, bazothenga.Isizathu kuphela sokwengeza lesi sici esiphikisayo ukuphoqa abanikazi beDymo abangafuni ukuthenga amalebula eDymo ukuthi bawathenge noma kunjalo.Zonke izici ezithuthukisiwe iDymo ithinta ukukhiya kwayo i-RFID. amathegi angenziwa ngaphandle kokukhiya.
Iminyaka eminingi, abanikazi beDymo babecabanga ukuthi amaphrinta abo angasebenzisa noma iyiphi ilebula. Nakuba abanye abathengisi bezinkampani zangaphandle bengeze izexwayiso mayelana nalokhu kukhiyelwa kwelebula, abathengisi abakhulu abalandeli lokho — esikhundleni salokho, amakhasimende abo axwayisana ngomunye nomunye mayelana nokuyenga nokushintsha. .
Uma sibheka ukusabela ku-inthanethi, kuyacaca ukuthi amakhasimende eDymo acasukile.Abanye bahlangene ezingxoxweni zobuchwepheshe mayelana nokuthi isilinganiso singanqotshwa kanjani, kodwa kuze kube manje, akekho umdayisi ongenele ukuze anikeze ithuluzi lokugqekeza ejele elikuvumela ukuthi uguqule umenzi welebula ukuze inzuzo yakho, hhayi abaninimasheya beDymo.
Kunesizathu esihle salokho: Umthetho we-copyright wase-US unikeza iDymo ithuluzi elinamandla lokusabisa izimbangi zezentengiselwano ezisisiza ukuba sibaleke ejele lokulebula.Isigaba 1201 somthetho we-Digital Millennium Copyright Act sidalula laba baqhudelana inhlawulo engu-$500,000 kanye neminyaka emihlanu ejele ngokuthengisa. amathuluzi okudlula "izilawuli zokufinyelela" emisebenzini enelungelo lobunikazi, njenge-firmware kumaphrinta e-Dymo. Nakuba kungacacile ukuthi ijaji lizovuna i-Dymo, bambalwa abenzi bezohwebo abazimisele ukungenela lapho iziteki ziphezulu kakhulu. Yingakho ubekwe icala lokuketula iSigaba 1201.
Isenzo somthetho sihamba kancane, futhi imibono emibi ingasabalala embonini njengegciwane.Kuze kube manje, i-Dymo kuphela ebeke i-DRM ephepheni.Izimbangi zayo, ezifana neZebra ne-MFLabel, zisakha amaphrinta akuvumela ukuthi unqume ukuthi imaphi amalebula ozowathenga.
Lawa maphrinta awashibhile - $110 kuya ku-$120 - kodwa awabizi kakhulu kangangokuthi enza iningi lezindleko zokusebenza zokuba neyodwa.Kuphila kweyodwa yalawa maphrinta, cishe uzochitha okuningi kakhulu amalebula kunakuphrinta.
Lokho kusho ukuthi abanikazi be-Dymo 550 kanye (i-Dymo 5XL) bangaba ukuhlakanipha uma bazilahla futhi bathenge imodeli eqhudelana nomuntu esiqhudelana naye.Ngisho noma ukhokha izindleko zomkhiqizo we-Dymo, usazokonga imali ngokuhamba kwesikhathi.
I-Dymo izama into engakaze ibonwe. I-DRM ephepheni iwumbono omubi, nohlukumezayo okufanele sonke sikugweme. UDymo ubheja ukuthi labo abalingeka ukuthenga imodeli yayo yakamuva bazohlehlisa bamukele. Kodwa akudingekile. UDymo unokuncintisana kakhulu. futhi usengozini yokukhangisa okubi. Lesi ngesinye sezikhathi ezingavamile lapho icebo elibi lenziwa, futhi sinethuba lokuligcwalisa ezinhliziyweni zethu ngaphambi kokuba livele.
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Isikhathi sokuthumela: Mar-07-2022