Iningi lethu lijwayelene nezinhlelo ze-point-of-sale (POS)—futhi sixhumana nazo cishe nsuku zonke—ngisho noma singazi ngakho.
Uhlelo lwe-POS luwuchungechunge lobuchwepheshe obusetshenziswa abathengisi, abaqhubi benkundla yegalofu, nabanikazi bezindawo zokudlela ukuze benze imisebenzi efana nokwamukela izinkokhelo ezivela kumakhasimende. , ukuqala ibhizinisi futhi ukhule.
Kulesi sihloko, sizoxoxa ngazo zonke izinkinga zakho ze-POS futhi sikulungiselele ulwazi oludingayo ukuze ukhethe uhlelo olufanele lwebhizinisi lakho.
Sebenzisa umhlahlandlela wethu wamahhala womthengi we-POS ukuze uthuthukise usesho lwakho.Funda ukuthi ungahlela kanjani ukukhula kwesitolo sakho bese ukhetha isistimu ye-POS engasekela ibhizinisi lakho manje nasesikhathini esizayo.
Umqondo wokuqala wokuqonda uhlelo lwe-POS ukuthi luqukethe isofthiwe yephoyinti lokuthengisa (inkundla yebhizinisi) kanye nezingxenyekazi zekhompiyutha zokuthengisa (irejista yemali kanye nezingxenye ezihlobene ezisekela ukuthengiselana).
Ngokuvamile, isistimu ye-POS isofthiwe nehardware edingwa amanye amabhizinisi afana nezitolo, izindawo zokudlela, noma izinkundla zegalofu ukuze aqhube ibhizinisi.Kusukela eku-odeni nasekuphatheni uhlu lwempahla kuya ekucubunguleni ukuthengiselana kuye ekuphatheni amakhasimende nabasebenzi, indawo yokuthengisa iyisikhungo esimaphakathi. ukugcina ibhizinisi liqhubeka.
Isofthiwe ye-POS nehadiwe ndawonye kunikeza izinkampani ngawo wonke amathuluzi eziwadingayo ukuze zamukele izindlela zokukhokha ezidumile futhi zilawule futhi ziqonde impilo yenkampani.Usebenzisa i-POS ukuze uhlaziye futhi uhlele uhlu lwakho lwempahla, abasebenzi, amakhasimende, nezindali.
I-POS isifinyezo sendawo yokuthengisa, ebhekisela kunoma iyiphi indawo lapho umsebenzi ungenzeka khona, noma ngabe umkhiqizo noma isevisi.
Kubathengisi, lokhu kuvame ukuba yindawo ezungeze irejista yemali. Uma usendaweni yokudlela yesintu futhi ukhokhela umuntu ophatha imali esikhundleni sokunikeza uweta imali, indawo eseduze nokheshi nayo ibhekwa njengendawo yokuthengisa. umgomo ofanayo uyasebenza ezinkundleni zegalofu: noma yikuphi umdlali wegalofu ethenga amathuluzi amasha noma iziphuzo kuyindawo ethengiswayo.
I-hardware ebonakalayo esekela uhlelo lwephoyinti lokuthengisa itholakala endaweni yokuthengisa-isistimu ivumela leyo ndawo ukuthi ibe yindawo yokuthengisa.
Uma une-POS esekelwe kumafu ephathwayo, sonke isitolo sakho empeleni siba indawo yokuthengisa (kodwa sizokhuluma ngakho kamuva).Isistimu ye-POS esekelwe emafini nayo itholakala ngaphandle kwendawo yakho yangempela ngoba ungakwazi ukufinyelela isistimu usuka. noma yikuphi ngoba ayiboshelwe kuseva esendaweni.
Ngokwesiko, izinhlelo ze-POS zendabuko zisetshenziswa ngaphakathi ngokuphelele, okusho ukuthi zisebenzisa iziphakeli ezikusayithi futhi zingasebenza kuphela ezindaweni ezithile zesitolo sakho noma indawo yokudlela. Yingakho amasistimu e-POS evamile—amakhompyutha edeskithophu, amarejista emali, amaphrinta amarisidi, izikena zebhakhodi. , kanye namaphrosesa wokukhokha—wonke atholakala ngaphambili futhi awakwazi ukuhanjiswa kalula.
Ekuqaleni kwawo-2000, kwaba nokuphumelela okukhulu kwezobuchwepheshe: Ifu, elaguqula uhlelo lwe-POS kusukela ekudingeni amaseva asendaweni ukuba isingathwe ngaphandle ngabahlinzeki bezinhlelo ze-POS. Ngokufika kwesitoreji esisekelwe efwini kanye nekhompyutha, ubuchwepheshe be-POS buthathe okulandelayo. isinyathelo: ukuhamba.
Besebenzisa amaseva asekelwe efwini, abanikazi bamabhizinisi bangaqala ukufinyelela kusistimu yabo ye-POS ngokucosha noma iyiphi idivayisi exhunywe ku-inthanethi (kungaba ikhompuyutha ephathekayo, ideskithophu, ithebhulethi, noma i-smartphone) futhi bangene kuphothali yebhizinisi labo.
Nakuba indawo yebhizinisi isabalulekile, nge-POS esekelwe efwini, ukuphathwa kwaleyo ndawo kungenziwa noma kuphi.Lokhu kuguqule indlela abathengisi nezindawo zokudlela ezisebenza ngayo ngezindlela ezimbalwa ezibalulekile, ezifana:
Yebo, ungazama ukusebenzisa irejista yemali elula. Ungasebenzisa ngisho ipeni nephepha ukuze ulandelele uhlu lwakho lwezimpahla kanye nesimo sakho sezezimali. Nokho, uzoshiya isikhala esiningi samaphutha omuntu alula-kuthiwani uma isisebenzi singafundi ithegi yentengo ngendlela efanele noma ikhokhisa ikhasimende ngokweqile?Uzolandelela kanjani amanani e-inventory ngendlela ephumelelayo nebuyekeziwe?Uma unendawo yokudlela, kuthiwani uma udinga ukushintsha amamenyu ezindawo eziningi ngomzuzu wokugcina?
Isistimu yendawo yokuthengisa ikuphathela konke lokhu ngokwenza imisebenzi ezenzakalelayo noma ukukunikeza amathuluzi okwenza lula ukuphathwa kwebhizinisi futhi uliqede ngokushesha.Ngaphezu kokwenza impilo yakho ibe lula, izinhlelo zesimanje ze-POS nazo zihlinzeka ngezinsizakalo ezingcono kumakhasimende akho. ukwazi ukuqhuba ibhizinisi, ukuhlinzeka ngezinsizakalo kumakhasimende futhi ukucubungula ukuthengiselana kusuka noma yikuphi kunganciphisa imigqa yokukhokha futhi kusheshise isevisi yamakhasimende.Uma ikhasimende linolwazi oluhlukile kubathengisi abakhulu abanjengo-Apple, manje selitholakala kuwo wonke umuntu.
Uhlelo lwe-POS olusekelwe kumafu oluphathwayo luletha namathuba amaningi okuthengisa amasha, njengokuvula izitolo eziphuma phambili noma ukuthengisa emibukisweni yezohwebo nemikhosini.Ngaphandle kwesistimu ye-POS, uzomosha isikhathi esiningi ekusetheni nasekubuyisaneni ngaphambi nangemuva kwayo. umcimbi.
Kungakhathalekile ukuthi hlobo luni lwebhizinisi, indawo ngayinye yokuthengisa kufanele ibe nemisebenzi elandelayo ebalulekile, efanele ukucatshangelwa kwakho.
Isofthiwe ye-Cashier (noma uhlelo lwe-cashier) luyingxenye yesofthiwe ye-POS yabathatha imali.Umshini othatha imali uzokwenza umsebenzi lapha, futhi ikhasimende lizokhokhela ukuthenga lapha.Lapha futhi lapho othatha imali ezokwenza eminye imisebenzi ehlobene nokuthenga, efana njengokusebenzisa izaphulelo noma ukucubungula izimbuyiselo nezimbuyiselo lapho kudingeka.
Le ngxenye yezibalo zesofthiwe ethengiswayo isebenza njengesofthiwe efakiwe ku-PC yedeskithophu noma ingafinyelelwa nganoma yisiphi isiphequluli sewebhu ngohlelo lwesimanjemanje.Isofthiwe yokuphatha ibhizinisi ihlanganisa izici ezihlukahlukene ezithuthukile ezingakusiza uqonde kangcono futhi usebenzise ibhizinisi, elifana nokuqoqwa kwedatha nokubika.
Ekuphatheni izitolo eziku-inthanethi, izitolo ezingokoqobo, ukugcwaliseka kwe-oda, i-inventory, amaphepha, amakhasimende kanye nabasebenzi, ukuba umthengisi kuyinkimbinkimbi kakhulu kunangaphambili.Kuyafana nakubanikazi bezindawo zokudlela noma abaqhubi benkundla yegalofu.Ngaphezu kwamaphepha nokuphathwa kwezisebenzi, uku-oda ku-inthanethi kanye nemikhuba yamakhasimende eguqukayo idla isikhathi esiningi.Isofthiwe yokuphatha ibhizinisi iklanyelwe ukukusiza.
Ingxenye yokuphatha ibhizinisi yezinhlelo ze-POS zesimanje kucatshangwa kangcono njengokulawula umsebenzi webhizinisi lakho.Ngakho-ke, ufuna i-POS ihlanganiswe nezinye izinhlelo zokusebenza kanye nesofthiwe esetshenziselwa ukuqhuba ibhizinisi lakho.Okunye ukuhlanganiswa okuvamile kufaka phakathi ukumaketha kwe-imeyili nokubalwa kwezimali. ukuhlanganiswa, ungaqhuba ibhizinisi elisebenza kahle futhi elinenzuzo ngoba idatha yabelwa phakathi kohlelo ngalunye.
Ucwaningo lwecala lwe-Deloitte Global luthole ukuthi ekupheleni kuka-2023, u-90% wabantu abadala bazoba ne-smartphone esebenzisa isilinganiso sezikhathi ezingu-65 ngosuku. nezici ziye zavela ukuze zisize abathengisi abazimele banikeze umuzwa wokuthenga oxhumene we-omni-channel.
Ukwenza impilo ibe lula kubanikazi bamabhizinisi, abahlinzeki besistimu ye-POS yamaselula baqale ukucubungula inkokhelo ngaphakathi, besusa ngokusemthethweni amaphrosesa okukhokha enkampani yangaphandle ayinkimbinkimbi (futhi angaba yingozi) kusukela kuzibalo.
Izinzuzo zamabhizinisi zikabili.Okokuqala, bangasebenza nenkampani ukuze ibasize ukuphatha ibhizinisi labo kanye nezezimali.Okwesibili, amanani ngokuvamile aqondile futhi asobala kunezinkampani zangaphandle.Ungajabulela isilinganiso esisodwa sokuthenga kuzo zonke izindlela zokukhokha, futhi cha. inkokhelo yokuvula noma inkokhelo yanyanga zonke iyadingeka.
Abanye abahlinzeki besistimu ye-POS baphinde banikeze ukuhlanganiswa kwezinhlelo zokwethembeka ezisuselwe kuzinhlelo zokusebenza zeselula. U-83% wabathengi uthe maningi amathuba okuba bathenge imikhiqizo ezinkampanini ezinezinhlelo zokwethembeka-u-59% wabo uncamela imikhiqizo esekelwe kuzinhlelo zokusebenza zeselula.okungajwayelekile?Akunjalo.
Indlela yokusebenzisa uhlelo lokwethembeka ilula: bonisa amakhasimende akho ukuthi uyalazisa ibhizinisi lawo, ubenze bazizwe bethandwa futhi baqhubeke bebuya.Ungaklomelisa amakhasimende abo aphindayo ngezaphulelo zamaphesenti nokunye ukunyuswa okungatholakali emphakathini. Konke lokhu kumayelana nokugcina amakhasimende, okuphansi ngokuphindwe kahlanu kunezindleko zokuheha amakhasimende amasha.
Uma wenza amakhasimende akho ezwe sengathi ibhizinisi lawo liyaziswa futhi ehlala encoma imikhiqizo namasevisi ahlangabezana nezidingo zawo, wandisa amathuba okuthi azoxoxa ngebhizinisi lakho nabangani bawo.
Izinhlelo zesimanje zokuthengisa zingakusiza ukuphatha abasebenzi bakho ngokulandelela kalula amahora okusebenza (kanye ngemibiko nokusebenza kokuthengisa, uma kusebenza).Lokhu kukusiza ukuthi uklomelise abasebenzi abangcono kakhulu futhi uqondise labo abadinga usizo kakhulu.Kungase futhi kube lula ukucika imisebenzi efana ne-payroll nokuhlela.
I-POS yakho kufanele ikuvumele ukuthi usethe izimvume zangokwezifiso zabaphathi nabasebenzi.Ngalokhu, ungakwazi ukulawula ukuthi ubani ongafinyelela i-POS yakho engemuva futhi ubani ongafinyelela kuphela ekuqaleni.
Kufanele futhi ukwazi ukuhlela amashifu ezisebenzi, ulandelele amahora azo okusebenza, futhi ukhiphe imibiko enemininingwane yokusebenza kwazo emsebenzini (isb. ukubuka inani lemisebenzi abayicubungulile, inani elimaphakathi lezinto ngokwenziwe ngakunye, kanye nenani lokwenziwe elimaphakathi) .
Ukusekela ngokwako akusona isici sesistimu ye-POS, kodwa ukusekelwa okuhle kwe-24/7 kuyisici esibaluleke kakhulu kubahlinzeki besistimu ye-POS.
Ngisho noma i-POS yakho inembile futhi kulula ukuyisebenzisa, nakanjani uzohlangabezana nezinkinga ngesikhathi esithile.Uma wenza lokhu, uzodinga ukusekelwa okungu-24/7 ukukusiza ukuxazulula inkinga ngokushesha.
Ithimba labasekeli besistimu ye-POS ngokuvamile kungaxhunyanwa nalo ngocingo, nge-imeyili, nangengxoxo ebukhoma.Ngaphezu kosekelo olufunekayo, cabanga futhi ukuthi ingabe umhlinzeki we-POS unawo yini amadokhumenti asekelayo, njengama-webinars, okokufundisa ngevidiyo, kanye nemiphakathi esekelayo nezinkundla lapho ingaxoxa nabanye abathengisi abasebenzisa uhlelo.
Ngokungeziwe emisebenzini engukhiye ye-POS ezuzisa amabhizinisi ahlukahlukene, kukhona nesofthiwe yokuthengisa eyenzelwe abathengisi engaxazulula izinselele zakho ezihlukile.
Isipiliyoni sokuthenga se-omnichannel siqala ngokuba nesitolo se-inthanethi esisebenziseka kalula esivumela amakhasimende ukuthi acwaninge imikhiqizo.Umphumela uwukuzizwisa okufanayo okulula okusesitolo.
Ngakho-ke, abathengisi abaningi ngokwengeziwe bazivumelanisa nokuziphatha kwamakhasimende ngokukhetha isistimu ye-POS yeselula ebavumela ukuthi basebenzise izitolo ezibonakalayo kanye nezitolo ze-e-commerce kusukela kungxenyekazi efanayo.
Lokhu kuvumela abathengisi ukuthi bahlole ukuthi banayo yini imikhiqizo ohlwini lwazo, baqinisekise amaleveli abo okufakwayo ezindaweni eziningi zezitolo, benze ama-oda akhethekile ngaso leso sikhathi futhi banikeze ngokulanda esitolo noma ukuthunyelwa okuqondile.
Ngokuthuthukiswa kobuchwepheshe babathengi kanye nezinguquko ekuziphatheni kwabathengi, amasistimu e-POS eselula aya ngokuya egxila ekuthuthukiseni amakhono awo okuthengisa eziteshi zonke futhi afiphaze imingcele phakathi kokuthengisa okuku-inthanethi nokusesitolo.
Ukusebenzisa i-CRM ku-POS yakho kwenza kube lula ukuhlinzeka ngezinsizakalo eziqondene nawe-ngakho-ke kungakhathaliseki ukuthi ubani osohlwini ngalolo suku, amakhasimende angazizwa engcono futhi athengise okwengeziwe.Isizindalwazi sakho se-POS CRM sikuvumela ukuthi udale iphrofayela yomuntu siqu yekhasimende ngalinye.Kulokhu kumiswa amafayela, ungakwazi ukulandelela:
Idatha egciniwe ye-CRM iphinde ivumele abathengisi ukuthi basethe amaphromoshini anesikhathi (uma iphromoshini ivumeleke kuphela phakathi nesikhathi esinikeziwe, into ephromothiwe izobuyiselwa enanini layo loqobo).
I-Inventory ingenye yezindlela zokuziphatha zokulinganisa okunzima kakhulu umthengisi abhekana nazo, kodwa futhi kuyinto ebaluleke kakhulu ngoba ithinta ngokuqondile ukuhamba kwakho kwemali nemali engenayo.Lokhu kungasho kusukela ekulandeleleni ngokuyisisekelo amazinga akho e-inventory kuya ekusetheni kabusha izibangeli, ukuze ungasoze. ukushoda ngezinto ezibalulekile zokusungula.
Amasistimu e-POS ngokuvamile anemisebenzi enamandla yokuphatha i-inventory eyenza kube lula indlela abathengisi abathenga ngayo, bahlele futhi bathengise ngayo.
Ngokulandela umkhondo we-inventory yesikhathi sangempela, abathengisi bangathemba ukuthi amaleveli abo okufakwa ku-inthanethi nesitolo esiphathekayo anembile.
Enye yezinzuzo ezinkulu ze-POS yeselula ukuthi ingakwazi ukusekela ibhizinisi lakho kusuka esitolo esisodwa kuya ezitolo eziningi.
Ngohlelo lwe-POS olwakhelwe ngokukhethekile ukuphathwa kwezitolo eziningi, ungakwazi ukuhlanganisa uhlu lwezimpahla, ikhasimende kanye nokuphathwa kwabasebenzi kuzo zonke izindawo, futhi uphathe ibhizinisi lakho lonke usendaweni eyodwa.Izinzuzo zokuphatha izitolo eziningi zihlanganisa:
Ngaphezu kokulandela umkhondo we-inventory, ukubika kungesinye sezizathu ezinkulu zokuthenga amasistimu okuthengiswayo.I-POS Yeselula kufanele inikeze imibiko ehlukahlukene esethiwe ngaphambili ukuze ikunikeze ukuqonda ekusebenzeni kwesitolo kwangehora, kwansuku zonke, kweviki, kwenyanga, kanye konyaka. Le mibiko ikunikeza ukuqonda okujulile kwazo zonke izici zebhizinisi lakho futhi ikusiza wenze izinqumo ezinolwazi ukuze uthuthukise ukusebenza kahle kanye nokwenza inzuzo.
Uma usunelisekile ngemibiko eyakhelwe ngaphakathi eza nohlelo lwakho lwe-POS, ungaqala ukubheka ukuhlanganiswa kwezibalo ezithuthukisiwe-umhlinzeki wakho wesofthiwe ye-POS angase abe nesistimu yakhe yokuhlaziya ethuthukisiwe, ngakho-ke uyazi ukuthi yakhelwe ukucubungula idatha yakho. .Ngayo yonke le datha nemibiko, ungaqala ukuthuthukisa isitolo sakho.
Lokhu kungasho kusukela ekuhlonzeni abathengisi abenza kahle kakhulu nabenza okubi kakhulu kuya ekuqondeni izindlela zokukhokha ezidume kakhulu (amakhadi esikweletu, amakhadi edebithi, amasheke, omakhalekhukhwini, njll.) ukuze ukwazi ukudala umuzwa ongcono kakhulu wabathengi.
Isikhathi sokuthumela: Jan-04-2022